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Building a brand from the first idea to the final product.

  • Brand Strategy
  • Logo Design
  • Visual Identity
  • Packaging Design
  • Label Design
60’s Silk Cold Soda fruit soda range in orange, watermelon, lemon and blueberry goli soda bottles with fresh fruit and splashes

Project
Starter Plan

60’s set out to bring back the joy of the classic goli soda with a fresh, modern look. We started by defining a brand that feels nostalgic yet bold, then designed a confident retro wordmark and a label system that works across every flavour. Each collection was given its own mood, from bright fruity fizz to classic Indian flavours, so the range feels varied on the shelf while staying unmistakably 60’s.

  • 60’s Goli Soda Fruity Fizz Collection in green apple, litchi, pink guava and mango flavours
  • 60’s Goli Soda Classic Flavours with a Desi Twist in ginger lemon, pineapple, jeera and paneer flavours

Project
Overview

60’s Silk Cold Soda is a goli soda brand made with real fruit, no added preservatives and a refreshing, energising fizz. Brand Bytes built the brand from the ground up, covering brand strategy, logo design, visual identity, packaging design and label design.

The playful 60’s wordmark sits on clean white labels, with a bold flavour name and fruit illustration giving each bottle its own colour and character. Simple icons call out what matters most: real fruit pulp, no added preservatives, vitamin C and a refreshing taste.

The system now spans the Fruit Soda Range, the Fruity Fizz Collection and Classic Flavours with a Desi Twist, giving 60’s a fun, consistent and instantly recognisable presence on the shelf.